Established in September 2013, Pure Nootropics is based in Albuquerque New Mexico, a city which to many is all about hot air balloons. So, is there more to Pure Nootropics than just hot air? To begin with, the company enjoys considerable popularity on Longecity and Reddit which also means that their activities are constantly under the spotlight.
What are some of the key factors that you normally take into account when choosing the ideal nootropic vendor? In our view, the most important factor to consider is nothing but quality. And with the demand for nootropics growing by the day, chances are that most suppliers will be tempted to compromise quality for profits as more orders trickle in.
Talking about quality, one supplier comes to mind – Pure Nootropics LLC. The New Mexico based vendor has been in operation since 2013 and seems to have done a lot to become one of the highly respected firms in this competitive niche.
But how do they measure up to the expectations? Here is our in-depth review of their operations and a verdict on whether they can be trusted or not.
All About Pure Nootropics
The company specializes in the production and supply of “smart drugs” both natural and lab-made ones. It is, however, not clear whether they make these products within their premises or simply outsource the services through contract manufacturers.
Their product list is wide, diverse and it keeps growing. Their menu comprises Aniracetam, Phenylpiracetam, Adrafinil, Noopept along with a bunch of natural nootropics such as the Lion’s Mane and Gingko Biloba.
Their Crunchbase profile indicates that they are a relatively small company of fewer than 10 employees. The company was founded by a gentleman by the name Christopher Dziak according to the Chicago Tribune.
Now that we have a rough idea of who we are dealing with, the next best step is to examine whether the company takes your health and well-being seriously or not. We did a bit of digging and found out that the company actively takes its products for third-party testing and also takes the initiative of publishing the Certificates of Analyses on its website for double checking.
To us, that’s quite a bold move since quite a number of Nootropic vendors don’t seem to take that aspect of their business very seriously. And to see that Pure Nootropics publishes its COAs for all to see is a clear indication of how serious the team behind this brand is.
Some of the tests commonly done on their nootropic products include:
That said, although the team claims to conduct in-house testing, we couldn’t find much to verify the claim.
The quality of a company’s customer support can make or break it. These are words that this company seems to take very seriously. They respond to queries through their email and phone lines – in a timely fashion.
This is quite encouraging since most vendors prefer to keep their phone details private. It’s even more encouraging to see that this company further makes public its physical address – another rare thing for noot vendors to do.
To this end, this company seems to have all the necessary qualities of a brand worth trusting. But is there more than meets the eye? Keep reading to find out.
The Marketing Model
This vendor has adopted what seems like a fairly balanced marketing approach. They have particularly used the local media and online PR platforms to get the word out. They are also quite active on social media platforms and forums.
Their marketing language is quite objective which is contrary to the trend set by other gray market vendors who tend to be pushy. But even with that said, we still feel like the language used to describe their products on the website makes them sound like drugs.
For instance, they describe Gingko Biloba as a substance that can help promote “brain recovery after cancer treatment.” That’s a pretty bold claim that might bring them some trouble from the FDA going forward.
As far as price competitiveness is concerned, the company once again seems to take the lead by offering some of the most affordable prices in town. For instance, a bottle of Adrafinil containing 30 capsules goes for $26. That’s $0.87 per pill which is probably the cheapest you can buy this popular supplement for anywhere on the net.
Shipping & Returns
For orders made within the US, it’s possible to get the order shipped within 5 to 7 days for free via the USPS. If you’re thinking of getting priority shipping, though, you’d need to pay $9 per package. What’s more? Priority shipped orders do not enjoy the company’s 30-day money back guarantee.
Talking about money back guarantee, the company states that in case you’re not satisfied with the quality of the product received, you may return it within 30-days of purchasing it. In that case, you’ll get a full refund of the cash you paid for the product. But to qualify for this, you’ll need to ship back at least 50% of your order’s content a move that’s meant to prevent fraud.
Pros & Cons
Assuming you have already made up your mind on the specific kinds of nootropics you need to invest in, finding a vendor who is trustworthy and credible is quite important. And in that case, what Pure Nootropics has managed to achieve in the last 5 years or so is phenomenal.
They particularly seem to be really keen on quality assurance which means that their products can be relied upon. Besides that, they provide free shipping services within the US which is in addition to the fact that they have some of the most competitive prices on the online marketplace.
That said, they are not perfect. They may need to tone down on the language used to describe their products to avoid a run-in with the FDA. Free shipping services to the international community in Europe and Canada would also be a game-changer for a company striving to grow its market presence.